Sean Rayland

Sean Rayland (he/him) is the owner of Red Rebel Armour, an Indigenous-led streetwear brand with a social mission. It aims to reduce recidivism by offering paid on-the-job training to those…

CEO of Red Rebel Armour

Sean Rayland (he/him) is the owner of Red Rebel Armour, an Indigenous-led streetwear brand with a social mission. It aims to reduce recidivism by offering paid on-the-job training to those reentering the community from the criminal justice system. This initiative has significantly aided formerly incarcerated individuals in rebuilding their lives, fostering healing and empowerment.

Red Rebel Armour integrates Anishinaabe culture into contemporary streetwear, forming a unique and impactful style that celebrates Indigenous identity and pride. The brand not only focuses on fashion but also on social impact, helping community members overcoming barriers to employment post-incarceration. It appeals to those who value Indigenous culture, authenticity, social responsibility, and artistic expression.

Offering a diverse clothing line that fuses Anishinaabe motifs with streetwear designs, Red Rebel Armour collaborates with Indigenous artists, designers, and activists. These collaborations result in limited-edition collections that elevate Indigenous voices and generate economic opportunities within Indigenous communities.

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Sean Rayland is a visionary social entrepreneur, forging a new path at the intersection of Indigenous community wellness and Streetwear.

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